If you don't have a photo set, this will instead be your initials.
Like on iOS, the process will boot you out to a web browser to complete the claim, but you can at least start the process in one of Apple's storefront apps.
APPLE ITUNES PURCHASES PC
If you're at your Mac or Windows PC and want to seek an iTunes or App Store refund, you can do just that.
APPLE ITUNES PURCHASES HOW TO
How to get an iTunes or App Store refund on Mac Note that if you are not eligible for a refund for the item you have selected, the final button to submit your claim will be greyed out. You should hear back from Apple within a few days about whether your request for a refund is approved.